Behavioural
Team...
specializing
in applying
psychology
and making the world user-friendly
- Usability, software effectiveness, user experience,
marketability, User-Centered Design, and Account Planning
Making software and systems easy
to learn and friendly to use
- Engineering
Psychology, Human Factors, Ergonomics, and
Expert Witness
testimony... some even call it "Nudge" or "Nudging"
Call it what you want, we have
been doing it for more than twenty years.
- Information
Design ensures
understandable texts, usable software interfaces, effective hazard
warnings, and nudging towards libertarian paternalism
You
just can't say any more,
"Why didn't the users read the damn thing properly!"
- Architectural
Psychology assists
architects, designers, and developers with recommendations before
construction
Making a facility suitable for
its occupants and their purposes and confirming it has achieved that
- Expert Witness
services,
serving within our areas of experience, assisting lawyers in
understanding cases, organizing arguments, and providing depositions
and testimony
Slips and falls, IP, civil
litigation,
warnings, accidents, forensics... wherever there are issues of human performance
involving perception, cognition, memory, or learning
Too bad some of our hundreds of reports
and documents cannot
be publicly distributed. However, we are able to
distribute a great many valuable reports. While our
reports are principally
accessed through Internet searches, we have put some of them on this
website for your browsing convenience. To
find and download documents, please
click here.
Clients, clients, clients
Would you like to
see a LONG
list
of our clients?
Yes, please.
Learn more
Learn more about us by
emailing Ben Barkow, Ph.D., President, at: dr.ben@bteam.com
Behavioural
Team
75
Kenwood Avenue,
Toronto, Ontario Canada M6C 2S1
416-656-6676
