Information Design

"Information Design" is a new name for a family of older separate practices. Under one professional name, it brings together elements of...

Is it Art or Science?

The communication of information including information visualization is different from creative writing or graphic treatment. While always needing a measure of creative, artistic, and editorial guidance, the basic issue remains: do people correctly get the message? Was the message the "receiver" got the same as the message the "transmitter" intended?

To devise successful communication, choices need to be made as to text or content, selection of media, and, most important of all, confirmation through objective behavioral testing that users - sometimes little kids - accurately and rapidly comprehend the message.

Where can the principals of information design be applied?

Over more than two decades of consulting, BTeam has developed, tested, and otherwise enhanced the effectiveness of communications in:


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